Browsing by Author "Abrashi, Gazmend"

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MOTIVATION OF EMPLOYEES IN THE PUBLIC SECTOR THROUGH ORGANIZATIONAL COMMUNICATION CASE STUDY: VALA MOBILE COMPANY, KOSOVO
(AAB College, 2025-07-15) Abrashi, Gazmend
The aim of this study is to reveal the role of internal organizational communication in motivating employees in public service organizations. Data were collected from 249 surveyed employees, in the mobile telecommunications sector in Kosovo, specifically in the Vala mobile company. The collected data was analyzed by using the SPSS system. The study found that information sharing had the greatest effect on employee motivation, followed by employee involvement in decision-making. This paper can be useful for managers and heads to create an organizational culture that promotes both motivation and performance. This paper is unique as it examines the links between organizational communication, motivation, and performance.
REVISITING HALLIN AND MANCINI'S MEDIA MODEL: ALBANIA AND KOSOVO
(AAB College, 2025-07-15) Saliu, Hasan; Abrashi, Gazmend
This study aims to examine the professional standards of journalists in Albania and Kosovo to determine the relevance of Hallin and Mancini's media system in the age of digital journalism and social media. This is because the media system continues to be an important analytical tool for understanding the fundamental characteristics of national media and comparing media sectors across countries. A qualitative method was utilized to elucidate this, with semi-structured interviews performed with 22 television and digital journalism editors and journalists, as well as social media managers in Albania and Kosovo. The findings indicate that although television stations continue to target traditional audiences using professional journalism standards, journalists in digital journalism and social media compromise on professional standards to give the public what they want. Although Hallin and Mancini’s media system as an analytical framework for evaluating media models remains useful, the criteria for evaluating them should be changed in light of changes in the media environment over the last two decades.
The Return of Media Diplomacy: Examples from Kosovo
(AAB College, 2025-07-15) Saliu, Hasan; Abrashi, Gazmend
After the Cold War, states focused their campaigns on self-promotion on the global stage, so media diplomacy has been pushed to the periphery, hence not being a central research theme. However, the geopolitical clashes over Kosovo and the war in Ukraine have repositioned the role of media diplomacy in international politics. This paper aims to analyze Kosovo's media diplomacy in the following key moments: at the time of the declaration of independence (2008), and during the Russian aggression in Ukraine (2022). Data were collected from global media such as CNN, Al Jazeera, Reuters, and The New York Times, which have given space to Kosovo’s political actors and influential global politicians. The US president Bush was the example of the enormous media coverage in 2008. Messages of these communications were analyzed using the framing method. The results show that media diplomacy revived in three cases: before and after Kosovo's declaration of independence in 2008, and again in 2022, with the fear that the Russian scenario for Ukraine would be followed by Serbia against Kosovo. Also, media diplomacy today establishes communications between countries with no diplomatic relations and even between countries with strained relationships.