Browsing by Author "Behluli, Arberesha"

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STRATEGIC ORIENTATION OF BUSINESS ORGANIZATION – STEP BY STEP
(AAB College, 2025-07-16) Behluli, Arberesha
Every business strategy exists to achieve certain objective. The global objective of business enterprises is to make new consumers or to create new values for costumers. For this purpose, every organization should choose own unique strategic orientation, to formulate a global strategy and to follow it.
THE IMPACT OF LEADERSHIP ON EMPLOYEES’ MOTIVATION – CASE STUDY PUBLIC UTILITIES COMPANIES IN KOSOVO
(AAB College, 2025-07-18) Pula, Fellanze; Behluli, Arberesha; Qerimi, Fidan
In any activity, as well as in public services, employee motivation is a challenge. Seeing the importance of Human Resources in the growth and success of any organization, it is pushed to them to study leadership styles, which is used effective style to achieve the set goals and increase the effectiveness of the organization. Leadership has an impact on the company's success by aligning common goals of the organization and the individuals within it, this influence did empower individuals to take the necessary actions to achieve the goals. Through this research, different leadership styles will be studied to identify the most appropriate and influential style in motivating employees of the public utilities sector in Kosovo. Population of this research are the public utility sector employees in Kosovo, sample were 150 workers selected by random method. Data analysis was done by quantitative method using SPSS software. According to research results, based on multiple linear regression and correlation coefficient, we conclude that the leadership styles affect the motivation of workers. There are also statistically significant differences in employee motivation, depending on the type of leadership style used. Based on these results, this topic is particular importance as it not only measures the impact of leadership on employee motivation, but also identifies the most influential leadership style that contributes to creating the most successful model in employee motivation. Based on these results, this topic is particular importance, as it not only measures the impact of leadership on employee motivation, but also identifies the most influential leadership style that contributes to creating the most successful model in employee motivation.
The impact of leadership styles on service quality and customer satisfaction: A comparative analysis between foreign and domestic capital banks in Kosovo
(AAB College, 2025-07-16) Buja, Vrullim; Qerimi, Fidan; Behluli, Arberesha
This study measured the impact of leadership styles on service quality and the impact of service quality on customer satisfaction. In addition, it analyzed whether there is a difference in service quality and customer satisfaction between banks by categorizing them by capital types. The quantitative method was used to achieve the objectives. The sample comprised 360 employees of Kosovo banks, where 99 employees were from banks with domestic capital, and 261 were from foreign capital banks. According to the OLS model, the authoritarian style has a more significant impact on the service quality in banks with foreign capital. In contrast, in banks with domestic capital, a transactional style significantly impacts service quality. According to the t-test, there is a statistically significant relationship between consumer satisfaction and banks with foreign and domestic capital, with the greatest consumer satisfaction in banks with foreign capital. However, considering the service quality, the t-test showed a non-significant result, which means that there is no difference in the service quality between the two categories of banks. This paper found that the leadership style has a higher effect on the service quality of the two categories of banks, recommending that banks fill the gap between the style used and the one that affects the service quality best. Banks also received feedback on customer satisfaction to strengthen SERVQUAL model components, improving service quality and increasing customer satisfaction.