Browsing by Author "Haliti Baruti, Blerta"

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Complex Adaptive Leadership: The case of a Mining Conglomerate under Reorganization Process and the Role of Leader
(AAB College, 2025-07-16) Haliti Baruti, Blerta
The purpose of this paper is to analyze leader’s role in unpredictable organizational world through critically analysing the leadership approaches and the roles of leaders in a mining conglomerate. Through a brief adaptive leadership literature review the paper presents main aspects of complexity theory, adaptive leadership, leader’s role in this framework and potential utilization of literature findings in real case of a mining conglomerate in Kosovo which is under reorganization process. Assenting to the literature the leader role has changed in direction of adapting the behaviour or leading approach based on the complexity of the environment that organizations are facing today. As anticipated the paper in fact, finds positive correlation of literature theory and practical use of several complex adaptive leadership aspects that the leadership of the mining conglomerate can consider during the reorganization process, with the purpose of adjusting their role accordingly to the complexity of the environment of the organization.
Development of the Life Insurance Market in Kosovo
(AAB College, 2025-07-16) Haliti Baruti, Blerta
The Kosovo Insurance Market has experienced a relatively positive development over the last decade and has been characterized by ongoing reforms, especially with the new companies by off ering new services. Currently, there are twelve insurance companies operating on the market off ering a variety of products. The supervisory and regulatory institution, the Central Bank of Kosovo, approves the licensing and supervision of insurance companies in the country, based on two laws: 04/L - 018 Law on Compulsory Motor Liability Insurances and 05/L - 045 Law on Insurances. From the research conducted by the Insurance Association of Kosovo, it has come to the conclusion that both forms of insurance are developed: life insurance and non-life insurance, with the latt er dominating the market. The insurance market in Kosovo today is quite consolidated and has suffi cient fi nancial and professional capacities to provide various insurance coverage to protect citizens and their businesses from diff erent events whether they are natural disasters or insurance on health, life, property, responsibilities, various accidents etc. However, it should be noted that there are still challenges ahead to overcome and achieve even more qualitative services, further enhancement of security off ers and contemporary products, methods and ways forward of management to achieve European standards. Through this study we have come out with exploration to see which factors are aff ecting Kosovo’s demand for life insurance and how insurance companies can design policies that address the demands of costumers for life insurance policies? Therefore, we have considered a brief history of the development of the insurance market, the progress of this market during the last decade, especially in voluntary insurance products such as life insurance. Our analysis is gathered on statistical and qualitative data through the study of the theories on life insurance development in other countries. Further, for the empirical analysis, we have used secondary data from Center Bank of Kosovo, Insurance Companies and Association Insurance of Kosovo. Also, we have conducted an interview with a manager of sell and marketing department from insurance company Illyria Life, to try and get a bett er understanding of the issue at hand. The identifi cation of these factors would enable insurance companies to design policies that tackle the demands of consumers for life insurance policies.
Examination of Major Factors Aff ecting Exchange Rate in Albania and its Infl uence on Inflation and Real Economy (Period 2004 - 2014)
(AAB College, 2025-07-16) Haliti Baruti, Blerta
The aim of this research is to provide statistical evidence of major determinants of Euro/ Albanian Lek exchange rate levels and its consequences on inflation and real economy. The method used for this purposes is empirical research, Granger Causality Test has been applied in order to provide answers to the objectives of the research. Statistical examination provided major evidence of Granger Causality of inflation, foreign direct investments, industrial production, and foreign debt on Euro/ALL exchange rate levels. In addition the research providesstatistical evidence that Euro/ALL exchange rate fluctuations in long run cause Savings in Domestic Currency and in short run Savings in Foreign Currency. Moreover, there is also found the existence of Granger Causality between export and interest rates with a minimum four months delay and Granger Causality of interest rates on inflation with two months delay. Whereas, based on examined variables there could not be found any significant finding of long run influence of Euro/ALL exchange rate levels on inflation and real economy.
Global Economic Crisis and Its Reflection in Kosovo Financial System
(AAB College, 2025-07-16) Haliti Baruti, Blerta
This paper intends to analyse the impact of global economic crisis on the economy of Kosovo with the focus on the impact of crisis on financial system of the country. For the purpose of analysing the global crisis impact on specific sectors of the economy of Kosovo, this paper begins by explain the roots of the global crisis, and the impact of the crisis in the region of Western Balkan by identifying and analysing fluctuations of major macroeconomic indicator of the economy, which is the GDP of Kosovo and Western Balkan countries for comparative analysis. In this regard the paper furthermore analyses the trends of macroeconomics indicators that reflect the development and macroeconomic balances of Kosovo economy in period of 2007- 2012, such as GDP, Trade Balance, CPI, Unemployment Rates, Remittances, and FDI. Furthermore, specifically analysis the reflection of global crisis in financial system by analysing the main developments of banking sector and pensions fond as major pillars of financial system .Additionally this paper by considering reports, academic journals, and different studies in view of economic development of Kosovo during the global economic crisis, presents applied fiscal policies of government during that period and the respond of financial system itself toward crisis.
GLOBAL FINANCIAL TURMOIL: EXAMINING ITS RISKS AND RIPPLE EFFECT ON FINANCIAL SYSTEMS
(AAB College, 2025-07-16) Haliti Baruti, Blerta; Nallbani Berisha, Shqiponja; Gashi, Rrezarta
Over the past two decades, the global economic landscape has faced substantial turmoil, marked by major events such as the 2007 financial crisis and the ongoing challenges posed by the COVID-19 pandemic. This paper aims to theoretically clarify the consequences of the global financial crisis on the developing economy of Kosovo, with a particular focus on its financial system, and to propose potential future reforms in this sector. Using a comparative analysis of different time periods, specifically examining the financial crisis from 2008 to 2023 in Kosovo, the study reveals that the global economic crisis has significantly impacted Kosovo’s economy. This is evident in the pronounced fluctuations in key macroeconomic indicators, including gross domestic product (GDP), trade balance, consumer price index (CPI), unemployment rates, remittances, and foreign direct investment (FDI) during this period. The findings suggest that two fundamental factors — the low level of economic integration and the government’s shift in priorities towards capital investments — have mitigated the crisis’s impact on Kosovo. The paper also highlights the ongoing challenges of inflation and emphasizes the need for strategies to ensure resilience and sustainable economic prosperity in the future.
Insurance Sector Development and its Effect on the Financial Markets in Developing Countries: The Case of Kosovo
(AAB College, 2025-07-17) Haliti Baruti, Blerta
The purpose of this paper is to extract the important factors in the nature of insurance companies and their direct role in the economic and financial system development. This market study aims to analyse the insurance system in Kosovo by determining and then analysing its structure, the degree of concentration of insurance companies on the insurance market, their behaviour towards price, number of participants, companies operating in this market and types of products and services they provide. Our analysis are gathered on statistical and qualitative data through the study of the theories on insurance market development in other countries. Furthermore, for the empirical analysis, we used secondary data from Central Bank of Kosovo, Insurance Companies and Association Insurance of Kosovo. Also, we conducted two surveys. First, we conducted a survey with finance managers from all insurance companies and secondary survey was in general, for people who work. This way we tried to get a better understanding of the issue at hand. The identification of these factors would enable insurance companies to design policies that tackle the demands of consumers for voluntary insurance policies and at the same time to contribute to financial stability of Kosovo’s economy. At the end we have to come out with conclusions on the main research question: Does Insurance Development affect the Financial Markets in developing countries? The expected outcome is that the insurance sector in Kosovo is an important factor for the further development of the financial system.
THE DYNAMICS OF INSURANCE SECTOR DEVELOPMENT AND ECONOMIC GROWTH
(AAB College, 2025-07-16) Haliti Baruti, Blerta
Through this paper, we were able to analyze the insurance system in Kosovo by looking at its structure, the degree of concentration of insurance companies in the insurance industry, and the types of products they offer. The analysis was based on statistical and qualitative data through the studies and analysis of insurance industry development in other countries. Furthermore, secondary data from the Central Bank of Kosovo, insurance companies, and the Insurance Association of Kosovo was used for the empirical analysis. Moreover, in order to obtain more data, one survey was conducted. The survey includes a more general audience, specifically employed people. The main research question of this study was whether insurance development has some effect on the financial markets in developing countries. The analysis conducted found that the insurance industry is important for the development of the financial markets in developing countries and also was mentation in research by Cristea, Marcu, and Cârstina (2014). Additionally, the analysis for the case of Kosovo shows that macroeconomic and financial sector-related factors are important drivers for the future development of the insurance industry in Kosovo. Therefore, macroeconomic, institutional, and regulatory environments are crucial for supporting the future growth of the insurance industry in Kosovo.
THE EFFECT OF CREDIT RISK ON THE FINANCIAL PERFORMANCE OF COMMERCIAL BANKS IN BALKAN COUNTRIES
(AAB College, 2025-07-16) Hoti Arifaj, Arta; Haliti Baruti, Blerta
This study aims to examine the effect of credit risk on the profitability of financial institutions. For research, we have collected secondary data from the relevant institutions of the Western Balkan states such as Kosovo, Albania, North Macedonia, Serbia, Croatia, Montenegro, and Bosnia and Herzegovina. In total, there are 26 commercial banks from 2010 to 2022 that serve in these countries. We consider information from three panels that categorize state-owned banks, private banks, or multinational banks according to their ownership structure. Return on assets (ROA) or return on equity (ROE) were used as surrogates for financial performance measures, while the percentage of bad loans was used to measure credit risk (Furhmann, 2022). Where the research objective was to explore the relationship between credit risk and financial performance in commercial banks operating in the Balkan countries, to understand the factors that affect credit risk, and to suggest measures to increase the financial performance of banks in the region (Gbadamosi & Olaleke, 2019). From the evaluation results, we can see that both ROA and ROE are inversely related to credit risk (Al-Malkawi, 2019). The profitability of commercial banks in the Balkan countries from 2010 to 2022 has been shown to be related to credit risk management. As a result, financial institutions should pay more attention to credit risk management, especially bad debt prevention and investigation. Therefore, managers should pay more attention to the latest credit risk management strategies.
The impact of corporate governance and share capital structure on corporate social responsibility
(AAB College, 2025-07-17) Hoti Arifaj, Arta; Rexhepi, Ilir; Haliti Baruti, Blerta
The relevance of the study was driven by the importance of effective corporate governance for the implementation of corporate social responsibility, which is critical for ensuring business sustainability in the context of globalization and adaptation to European standards. How effectively companies implement management practices determines their ability to respond to social challenges and maintain investor confidence. The purpose of the study was to investigate the key aspects of the impact of corporate governance and shareholder capital structure on corporate social responsibility in the Western Balkans, including Kosovo, given the special challenges of transition economies and international support. The research methodology included a quantitative empirical analysis based on a structured survey among companies in various sectors of the Kosovo economy, which allowed assessing governance practices and corporate social responsibility. In addition, econometric methods were used to identify the impact of board independence and capital concentration on corporate social responsibility. The main results of the study indicated a significant positive impact of board independence on companies’ social investments, in particular, due to increased management transparency
The Impact of Covid 19 Lockdowns on Western Balkan's Economic
(AAB College, 2025-07-16) Haliti Baruti, Blerta
Just a few years and a few months ago no one had heard of the coronavirus. Today this disease has profoundly changed the lives of millions of people. Thus, policy makers have been thinking about finding the answer to the economic crisis it has caused. What impact COVID-19 will have on the economy is immediately understood to be negative, but the extent of the damage will depend on the speed with which the authorities have undertaken to improve it and how willing governments have been to establish a kind of economic support for the immediate impact during the epidemic and the consequences it has caused. March 2020 Covid-19 immediate lockdowns played a crucial role in controlling the fast rise in cases. Countries that had failed to implement an immediate lockdown oversaw the immediate rise in cases, with worst-affected countries including Italy, the United States, UK, and Spain. Former US President Donald Trump insisted that the pandemic would not have been lethal if the countries engaged in immediate lockdown. Lockdown measures also bore positive results in European countries and finally Western Balkan. However, despite the low cases in Balkan, countries that implemented immediate lockdowns, such as Greece, Romania, Montenegro, Serbia, and Slovenia, saw a rise in unemployment. Unemployment rose from 4.8% to 46%, illustrating the negative impact of the pandemic towards socio-economic welfare, with primarily the disruption of SMEs and MNEs being a significant concern.
THE IMPACT OF THE INSURANCE MARKET ON ECONOMIC GROWTH: EVIDENCE FROM DEVELOPING COUNTRIES
(AAB College, 2025-07-16) Haliti Baruti, Blerta
The purpose of this study is to understand the development and role of the insurance industry in the development of the economic and financial systems in developing countries with a special emphasis on Kosovo. It is the continuation of the preliminary works where for the empirical analysis, secondary data from the relevant institution and the survey were conducted. The survey was conducted with financial managers from all insurance companies in Kosovo. The analysis shows that the insurance industry has an important role in the development of financial markets and therefore has a positive impact on the development of countries. Also, the analysis of the case of the Balkan countries shows that the factors related to the macroeconomic and financial sectors are important drivers for the future development of the insurance industry. It is worth asking: What role does insurance play in economic development? Where, according to the studies by Arena (2008) and Haiss and Sümegi (2008), and also from this research there is ample evidence that insurance contributes significantly to economic development by improving the investment climate and promoting a range of activities. The analysis in Kosovo shows that the insurance market gross written premiums have a positive linkage with the GDP growth of Kosovo. Even though the impact is small, it can increase with the potential growth of the insurance sector in Kosovo.
UTILISING ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING STRATEGY: OPPORTUNITIES AND CHALLENGES FOR MARKETERS
(AAB College, 2025-07-16) Mehmeti Bajrami, Shpresa; Haliti Baruti, Blerta; Hoti Arifaj, Arta
This study explores the integration of artificial intelligence (AI) in digital marketing, focusing on its impact on marketing practices and the evolving roles of marketers. The research aims to provide insights for professionals and academics by examining how AIdriven content marketing strategies affect consumer behavior, specifically purchase intentions. It hypothesizes that these strategies positively influence purchase intentions through brand awareness, customer retention, and engagement. Using qualitative analysis, case studies, and partial least square structural equation modeling (PLS-SEM), the study investigates the extent to which AI-driven marketing influences purchase intention. The results indicate that AI significantly transforms marketing operations, enhances consumer value, and drives the shift from traditional to digital marketing. PLS-SEM analysis shows that AI-driven content marketing substantially increases brand awareness, retention, and engagement, with its impact on purchase intentions being primarily indirect (Chintalapati & Pandey, 2022; Kumar et al., 2024). The study offers actionable recommendations for stakeholders to adapt to AI-driven marketing and emphasizes understanding indirect influences on purchase decisions.