Foreign Languages

Permanent URI for this collectionhttps://repository.aab-edu.net/handle/123456789/55

The Foreign Languages community showcases scholarly publications and research outputs authored by faculty and researchers in the Faculty of Foreign Languages. This collection includes journal articles, working papers, conference proceedings, and other academic works that contribute to the understanding of theory, policy, and practice. It aims to promote open access to high-quality economic research conducted within the institution.

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Author: search.filters.author.Martinaj, FitneteSubject: search.filters.subject.English language

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    ENGLISH-CONFLICTING FOREIGN LANGUAGES AND LANGUAGE MANAGEMENT STRATEGIES IN INTERNATIONAL BUSINESS COMMUNICATION
    (AAB College, 2025-07-16) Martinaj, Fitnete
    The English language is considered the global business language and a mutual language to provide communication and understanding in business. Learning foreign languages and implementing language management strategies enable cross-cultural communication, business growth and career enhancement. Drawing on this theory of business communication, this study explores the effects of language proficiency in business operations of Kosovan small and medium-sized enterprises (SMEs), which intend to become integrated globally, by using mixed methods and the interpretation of business managers (Sample 1, N = 5), two pilot tests (Sample 2, N = 7 and N = 29) and an online questionnaire (Sample 3, N = 139). The role of English in business communication was interrelated with an analysis of other foreign languages, along with the implementation of language strategies and the effect of language skills on career development. This squares well with the proposition that these three aspects are consistent in their contribution to effective communication in business and convey richness on both an individual and a company level. The findings offer a new perspective on the effects of using foreign languages in business communication, which consequently contributes to internationalization, multilingualism and cross-cultural communication.

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