Mass Communication

Permanent URI for this collectionhttps://repository.aab-edu.net/handle/123456789/52

The Mass Communication community showcases scholarly publications and research outputs authored by faculty and researchers in the Faculty of Communication. This collection includes journal articles, working papers, conference proceedings, and other academic works that contribute to the understanding of theory, policy, and practice. It aims to promote open access to high-quality media and communication research conducted within the institution.

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Author: search.filters.author.Bajraktari, Kaltrina

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    COVID-19 And International Business: Insights and Policy Challenges
    (AAB College, 2025-07-18) Bajraktari, Kaltrina
    The Covid-19 viral pandemic has had a distinct impact on various sectors of the economy, especially the services, and certain groups of population imposing the risk of permanent labor dislocations. In the midst of the pandemic, governments have adopted various measures to contain the spread of the virus, inadvertently causing a global economic recession, and thus, a sharp decline in global trade activity. Some estimates suggest that the decline in global trade have imposed a particularly heavy economic burden on trade-dependent developing countries and emerging markets. What’s more, the coronavirus disease has casted doubts on the costs and benefits of the global supply chains that businesses have set up over the last few decades. Over the course of the pandemic-related recession, these chains were disrupted, thus rising the question of adopting policies aimed at reallocating resources in the economy and developing domestic production for goods that were previously imported. This article performs a comprehensive literature surveying of the multidimensional aspects of the pandemic’s effects on international business. Against this background, it allows consideration within a large spectrum of how the coronavirus outbreaks in critical links of the global supply chains have resulted in supply interruptions and how businesses have responded in an effort to increase their resilience to these disruptions.

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