Faculty Publications

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The Faculty Publications community brings together the scholarly output of academic staff from across the institution. It includes peer-reviewed journal articles, conference papers, book chapters, and other research contributions. This collection aims to provide open access to faculty research, promote academic collaboration, and increase the visibility of the institution's scientific work.

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Author: search.filters.author.Islami, XhavitSubject: search.filters.subject.Differentiation strategy

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    Linking Porter’s generic strategies to firm performance
    (AAB College, 2025-07-17) Islami, Xhavit
    In this study, the significance of using Porter’s generic strategies in firms that operate in competitive environments is investigated. The aim is to indicate the effects of Porter’s generic strategies (low-cost strategy, differentiation strategy, and focus strategy) on firm performance. The questionnaires of the study have been prepared, the responses have been obtained, and the econometric model is constructed to measure these relationships. Findings stemmed by data that were taken from 113 firms that operate in the Republic of Kosovo. t test, Pearson’s correlation analysis, and multivariate regression analysis were used to provide testing of hypotheses. Econometric results suggest that pursuing differentiation strategy provides higher firm performance compared to two other Porter’s generic strategies (low-cost strategy or focus strategy) that have a positive impact as well.
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    DOES COMPETITIVE STRATEGY MODERATE THE LINKAGE BETWEEN HRM PRACTICES AND COMPANY PERFORMANCE*
    (AAB College, 2025-07-17) Islami, Xhavit
    The purpose of this study is to examine the moderating role of competitive strategies (CS) in the relationship between HRM practices and company performance (CP). Although the existing literature adequately addresses HRM practices and CS, there is limited empirical evidence linking internal resources and strategies with CP. Therefore, using the contingency approach, this study uncovers the role of CS in realizing the potential impact of HRM practices on CP. The data used to test, explore, and develop the moderating role of CS were collected from 157 manufacturing companies and analyzed using hierarchical linear regression. The results show a positive effect of HRM practices and CS on CP. The results also show that cost leadership strategy and differentiation strategy moderate the relationship between HRM practices and CP. The theoretical and managerial implications of these results are discussed.

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