Mass Communication
Permanent URI for this collectionhttps://repository.aab-edu.net/handle/123456789/52
The Mass Communication community showcases scholarly publications and research outputs authored by faculty and researchers in the Faculty of Communication. This collection includes journal articles, working papers, conference proceedings, and other academic works that contribute to the understanding of theory, policy, and practice. It aims to promote open access to high-quality media and communication research conducted within the institution.
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Item Gutenberg’s death in the Balkans: news values in Kosovo and Albania(AAB College, 2025-07-15) Saliu, Hasan; Izmaku, XhevahireWhen the audience shifted online in the age of social media and platformization, the gulf amongst journalists on what constitutes news today grew. Television journalists and editors continue to feel that the public should be provided with the information they need, i.e. the elite-centric method, whereas digital journalists and social media managers believe that the public should be presented with what the public wants, i.e. the popular-centric approach. As a result, the aim of this article is to investigate the news values considered by journalists and editors in Kosovo and Albanian media. The results of in-depth semi-structured interviews with journalists, editors, and social media managers demonstrate that Kosovo, which has the youngest population in Europe, has no paper press since the beginning of 2020, although the press in Albania survives for traditional third-age readers. Televisions are elite-focused; however, in Kosovo, televisions adapt items for social media, aimed at a younger audience. In both countries, digital journalism is increasingly audience-focused, with sensation, entertainment, and conflict as the primary news values. Regardless of the standardized methods, the article proposes that different countries be evaluated for newsworthiness based on their political and socioeconomic environments.Item Newsworthiness for Television and Digital Journalism in Kosovo(AAB College, 2025-07-15) Saliu, HasanToday’s public has mostly moved online, but the media has also moved there to reach this audience. News organizations as well. Therefore, the aim of this paper is to explore what television journalists and digital journalists in Kosovo consider news. Using semi-structured interviews with 18 television journalists and internet journalists, the paper explains the news values that journalists in Kosovo now consider. The study concludes that, while digital media journalists believe they are providing the public with more clickable or desirable news, television journalists continue to provide the public with what they believe to be essential subjects about which the public should be educated.Item Raportimi i Televizioneve Kombëtare të Kosovës dhe njohuritë e qytetarëve për procesin e Integrimit Evropian(AAB College, 2025-07-14) Sinani, ResulShteti i Kosovës aspiron që në të ardhmen të jetë anëtare e Bashkimit Evropian. Për ta arritur këtë ka përpara një proces të gjatë, apo një rrugë integruese që duhet përshkuar. Njohja e kësaj rruge nga qytetarët e vendit (krahas njohjes së domosdoshme që duhet ta kenë politikanët), do ta lehtësonte dhe ndihmonte këtë proces. Në kumtesën me temën ‘Raportimi i Televizioneve Kombëtare të Kosovës dhe njohuritë e qytetarëve për procesin e Integrimit Evropian’ shtrohet dhe argumentohet hipoteza se “Njohuritë e qytetarëve të Kosovës për procesin e integrimeve evropiane varen nga raportimi i televizioneve kombëtare rreth procesit të integrimit evropian”. Mbështetur tek rezultatet e hulumtimit të opinionit rreth njohurive të qytetarëve të Kosovës për procesin e integrimit në BE, konstatohet se ata dinë shumë pak rreth këtij procesi dhe për vetë BE-në, ndërsa shumica e tyre e dëshirojnë integrimin e Kosovës në këtë organizëm, pa ditur edhe aq për pasojat apo përfitimet që i sjellë për vendin anëtarësimi në BE. Hulumtimet tregojnë se qytetarët e Kosovës, njohuritë e tyre rreth këtij procesi më së shumti i marrin nga mediat, ngase këtë gjë nuk kanë mundësi, ose kanë shumë pak mundësi që ta bëjnë nga lëndët në shkolla, qofshin ato të ciklit fillor dhe të mesëm apo të atij universitar. Për të konstatuar dhe argumentuar lidhjen e raportimit të Televizioneve Kombëtare të Kosovës dhe njohurive të qytetarëve të Kosovës për procesin e integrimit evropian do të maten dhe analizohen raportimet për këtë tematikë në edicionet e lajmeve qendrore të RTK, KTV, RTV 21 dhe KLAN Kosova.Item THE CHALLENGES ON NATIVE LANGUAGE INFORMATION DURING OCCUPATION: METAMORPHOSES OF THE ALBANIAN LANGUAGE MEDIA IN KOSOVO(AAB College, 2025-07-14) Sinani, ResulThe history of the media in Kosovo is connected to the destiny of the Kosovar people themselves. The right for information in Albanian language was a right that was gained in coherence with other rights which the Kosovar people gained through its history and the realization of these rights came in a time when Kosovo was a part of ex-Yugoslavia, which starts with the fall of the Ottoman Empire and ends with the Kosovar war of 1999. Ever since the end of WWII, in Kosovo, Albanian language media start functioning, newspapers, radio and later on TV, as government media, same as it was for all the media that functioned in the Eastern system, to which Yugoslavia belonged to. In the last years of existence of the former SFRY the Albanian media became a part of the national Albanian agenda and they mirrored the political requests of Kosovar Albanians for more rights within the ex-Yugoslav state, up to the point of making Kosovo the seventh republic within the federation. This was opposed by the Republic of Serbia which, amongst many other actions that were undertaken to damage the rights and freedoms of native Albanians in Kosovo, also shut down the Albanian Language media, respectively the only daily newspaper “Rilindja” as well as Prishtina Radio and Television (RTP). In a situation of information blackout in Albanian language two magazines, “Zëri i Rinisë”, which was weekly, and “Bujku”, which was a professional agricultural newspaper went through metamorphosis by turning themselves into newspapers that followed daily actualities and they started publishing more frequently than usual until “Bujku” which was by then staffed by ex-Rilindja workers turned into a daily newspaper. At the same time the journalists from RTP at first secured a 5 minute slot for transmitting Albanian Language news on “Radio Zagreb”, while later they secured transmission space on “Radio Tirana” as well as on the satellite transmissions of the Albanian Television (TVSH). This article, through interviews made with people who were some of the characters in this story brings the facts of this metamorphosis and speaks of its importance, while bringing to mind a model, in which journalists and media workers reacted to the state of occupation, and have managed to spread the news to the audiences in their native language.Item Gutenberg’s death in the Balkans: news values in Kosovo and Albania(AAB College, 2025-07-09) Saliu, HasanWhen the audience shifted online in the age of social media and platformization, the gulf amongst journalists on what constitutes news today grew. Television journalists and editors continue to feel that the public should be provided with the information they need, i.e. the elite-centric method, whereas digital journalists and social media managers believe that the public should be presented with what the public wants, i.e. the popular-centric approach. As a result, the aim of this article is to investigate the news values considered by journalists and editors in Kosovo and Albanian media. The results of in-depth semi-structured interviews with journalists, editors, and social media managers demonstrate that Kosovo, which has the youngest population in Europe, has no paper press since the beginning of 2020, although the press in Albania survives for traditional third-age readers. Televisions are elite-focused; however, in Kosovo, televisions adapt items for social media, aimed at a younger audience. In both countries, digital journalism is increasingly audience-focused, with sensation, entertainment, and conflict as the primary news values. Regardless of the standardized methods, the article proposes that different countries be evaluated for newsworthiness based on their political and socioeconomic environments.