Use Of The Artificial intelligence (AI) marketing in society

Abstract

Marketing, more than any other business function, deals with customers. Creating customer value and satisfaction are the heart of modern marketing thinking and practice. Marketing is the delivery of customer satisfaction at a profit. The two-fold goal of marketing is to attract new customers by promising superior value and to keep current customers by delivering satisfaction. With combination of the Artificial intelligence (AI), that is a wideranging branch of computer science concerned with building smart machines capable of performing tasks that typically require human intelligence, represent new wave of the marketing in the society as known as Artificial Intelligence (AI) Marketing. AI-based marketing is the use of machine learning and AI-powered systems to complement strategic decision-making. It is derived analysis and pattern matching insights from large sets of customer and user data (e.g., purchases, web visits, clicks, product usage, etc.). AI systems complete complex calculations and provide recommendations based on what they learn from data, and how they’ve been taught to process it. The insights are delivered to marketers via dashboards, reports and recommendations. The mechanism of AI Marketing is increasing awareness leading to better social change. When society points to new and better opportunities for progress, it develops new forms to exploit these new changes. The new forms of change are better able to harness the available social energies and skills and resources to use the opportunities to get the intended results.