Digital Readiness in Emerging Markets: The Role of Digital Skills and Connectivity in Driving Digital Economy

Abstract

This study examines the impact of digital skills and internet access on the participation of citizens in the Republic of Kosovo in the digital economy. Data were collected using structured questionnaires from 326 respondents across various regions of Kosovo. Given the data structure, the study employed logistic regression analysis to investigate the relationship between digital skills, internet access and engagement in digital economic activities. The results indicate a significant positive relationship between internet access and digital skills with engagement in the digital economy. Specifically, individuals with higher digital skills and better internet access demonstrate higher levels of participation in digital economic activities. Furthermore, the study identifies demographic factors such as age and profession that significantly influence digital engagement, highlighting the need for targeted policy interventions to close the digital gap. These findings suggest that improving digital infrastructure and developing skills, especially to elders and rural living are crucial for enhancing engagement in digital economic activities. These insights provide a valuable overview of the current situation and reveal that even in emerging countries, access to the internet might be high. Moreover, can serve as guidance for policymakers aiming to foster a robust digital economy in Kosovo.